Sports and Social Change

Progression
pro·gres·sion [pruh-gresh-uhn] noun
1. the act of progressing; forward or onward movement.

The Action Sports community has always been about progression. Bigger waves, steeper lines, higher step-ups, greater amplitude, more rotations and tougher tricks. So it comes as no surprise to us the brands in this space are also progressing with efforts in cause marketing, environmental responsibility and social enterprise. We had a chance to check out the Agenda Show in Long Beach, CA last week, and found several companies with deep roots in sustainability and environmental awareness, and a host of products tied to causes and nonprofit initiatives. Here's a look at some of our favorites...

(This is a long post, so we've split it into 3 parts...)

Part One: Bern / Coalatree Organics / Denik / Ecoalf / Goal Zero


Bern (Cause Marketing / Philanthropy)
http://www.bernunlimited.com/

Bern helmets do a lot more than just protect your dome from objects that may inflict harm. They're also helping a myriad of causes including the NY Bike Messenger Foundation, 1000 Bikes Foundation (which is giving out 1,000 bikes to foster kids across the country), bio-deisel pioneers Grease Not Gas, and the awesome Mike Rogers' Grind for Life skateboarding for cancer relief organization. In addition, they've teamed up with pro snowboarder and Olympic double gold medalist Seth Wescott to support Claws for a Cause, with 5% of sales from Wescott's pro model helmet going directly to support the Maine Lobsterman's Alliance.
Now that's using your head.

Bern Helmets @ Agenda Show Long Beach 2013

Share this post

Submit to FacebookSubmit to Google PlusSubmit to TwitterSubmit to LinkedIn

I was honored to be a guest of the Blind Judo Foundation this past Friday evening for a very special event. Coach Willy Cahill, former USA Olympic and Paralympic Judo coach and co-founder of the Blind Judo Foundation, was honored with a Lifetime Achievement Award at the "Night of Champions" gala in Foster City, CA, alongside fellow Judo legend and honoree Coach Yoshihiro Uchida. Cahill's contributions to the sport are unparalleled, coaching over 1,200 national and international champions and bringing the USA its first Gold Medal in Judo at the Paralympic Games in Sydney 2000. At 77 and still teaching at his dojo in San Bruno, CA, he fits the phrase "player's coach" perfectly, and his ability to connect with students of all ages, ability levels and disabilities are huge part of his decades of success in the sport of Judo.

Born and raised in Hawaii, Cahill not only survived the attack on Pearl Harbor with his family  - he recounted two bombs that fell at the house across the street - but also a childhood bout with Polio. Doctors told his father that he would never walk again, but within a year Cahill walked out on his own. And it was his father, John Cahill, who drew him into Judo. The family moved to Northern California in 1947 where Cahill's Judo Academy first opened a year later. After his father's untimely passing at the young age of 50, Willy took over the family business and dedicated his life to the sport of Judo.

Share this post

Submit to FacebookSubmit to Google PlusSubmit to TwitterSubmit to LinkedIn
Wednesday, 17 July 2013 08:53

Featured Organization - Athletes 4 Cancer

Athletes 4 Cancer

 

ASSOCIATED SPORTS: All, Kayaking, Outdoor Recreation, Recreational Activities, Skiing (Cross Country), Skiing (Downhill), Skiing (Freestyle), Snowboarding, Surfing, Water Sports
CAUSES SERVED: Health
AGE GROUPS SERVED: All
EMAIL: This email address is being protected from spambots. You need JavaScript enabled to view it.
WEBSITE: http://www.athletes4cancer.org

 

Surf. Snow. Survive.

Three simple words that are deeply connected through more than just the H2O that is pivotal for their existence. For cancer patients, "survive" is the most important of these three. But for the team at Athletes 4 Cancer, it may be the other two that make the third one possible.

Athletes 4 Cancer uses the power of outdoor sports like surfing, stand-up paddling, outrigger canoeing, skiing and snowboarding "as channels of healing, achievement and life-renewal that treat the mind, body, and soul to help young adults renew, rebuild, and restart their lives after cancer."
And maybe those last three words are just as important: Life. After. Cancer.

Share this post

Submit to FacebookSubmit to Google PlusSubmit to TwitterSubmit to LinkedIn

After 6 successful events in NYC, Steve Nash's "Showdown" charity soccer match kicks off in Los Angeles

For the past 6 years, LA Lakers' point guard Steve Nash has held an annual soccer match in New York City to raise funds for his foundation. Nash's foundation supports education and health programs for under-served youth, and since his arrival in Los Angeles last year, he's been growing his foundation's footprint in the city and this event is a natural fit. Los Angeles has a deep, rich history in soccer and strong fan bases exist for both the LA Galaxy and Chivas USA, as well as the national teams that represent much of LA's vast cultural and ethnic base. So it was no surprise the stands were packed, media were out in droves and a long list of soccer and basketball stars lined up on a beautiful summer evening at the Red Shield Community Center in downtown LA, literally a few blocks west of the Lakers' home court at Staples Center.

The team rosters included a great mix of current and past soccer stars, from the US Men's National Team, Mexican National Team, MLS and English Premier League alongside a few recognizable NBAers:

Team Rogers
Robbie Rogers (Captain) - US Men's National Team / LA Galaxy & Columbus Crew (MLS)
Robbie Keane (DNP) - Ireland National Team / LA Galaxy (MLS) / Tottenham Hotspur &  Leeds United (EPL)
Brian McBride - US Men's National Team / Columbus Crew & Chicago Fire (MLS) / Fulham (EPL)
Carlos Bocanegra - US Men's National Team / Chicago Fire (MLS) / Fulham (EPL) / Rennes & AS Saint-Etienne (Ligue 1)
Jovan Kirovski - US Men's National Team / LA Galaxy (MLS) / Crystal Palace (EPL) / Borussia Dortmund (Bundesliga)
Martin Zuniga - Mexico National Team / Chivas USA (MLS) / Tigres & Chivas (Liga MX) 
Klay Thompson - Golden State Warriors (NBA)
Marc Stein - ESPN NBA Analyst/Writer

Team Nash
Steve Nash (Captain) - Los Angeles Lakers (NBA)
Kyle Martino - US Men's National Team / Columbus Crew & LA Galaxy (MLS)
John O'Brien - US Men's National Team / FC Ajax (Eredivisie)
Claudio Suarez - Mexico National Team / Pumas, Chivas & Tigres (Liga MX) / Chivas USA (MLS)
Carlo Cudicini - Prato (Serie A) / Chelsea & Tottenham Hotspur (EPL) / LA Galaxy (MLS)
Jared Dudley - Los Angeles Clippers (NBA)
Jeremy Lin - Houston Rockets (NBA)
Simone Sandri - NBA TV Analyst
Metta World Peace (DNP) - Los Angeles Lakers (NBA)

During the introductions, Nash recognized LA Galaxy forward Robbie Rogers with a gift and high praise for being the first openly gay male athlete in professional sports. And once the game began, you could see the compete level rise almost immediately, as both teams were intent on putting on a good show but also making sure they showed off their skills. The NBAers fared pretty well out there, being set-up by some great passing and team play. And don't think for a second that ESPN's Marc Stein was just out for fun - he was involved throughout the night, connecting on some great crosses. Stein is a "Showdown" veteran, having participated in several of the New York events.

 

 

Share this post

Submit to FacebookSubmit to Google PlusSubmit to TwitterSubmit to LinkedIn
Thursday, 11 July 2013 02:06

SWOLing for Good with The Pure Game

We have partnered with one of the leading online soccer communities, Soccer Without Limits (SWOL) to feature "soccer for development" programs around the world. These orgs will provide some background on how their programs got started and how soccer fans can get involved. And a big thanks goes out to the team at Kicking Across Carolina for their efforts in putting these profiles together. Game on!


 





Program Name: Pure Game
Location: Aliso Viejo,California
Website: www.thepuregame.org
Contact: Tony Everett, This email address is being protected from spambots. You need JavaScript enabled to view it.

Pure Game teaches character values to under served youth and children as part of a cooperative form of soccer open to all, athletes and non-athletes. To ensure the effectiveness of its character education component, Pure Game utilizes the S.T.A.R. Program (Stop, Think, Act, Review), a research-based curriculum created by the Passkeys-Jefferson Center for Character Education. This curriculum has been developed to:

A.  Motivate: So they can do what they never thought possible and soar beyond their current horizons.
B.  Teach: In a strategic manner to reach each individual where he or she is.
C.  Affirm: In the areas where they are making the most progress.
D.  Correct: With encouragement that creates hope about moving forward.

We use the most popular sport in the world to teach kids how to break free from their current circumstances and negative mindsets.

 

Share this post

Submit to FacebookSubmit to Google PlusSubmit to TwitterSubmit to LinkedIn
Wednesday, 03 July 2013 11:27

Happy 4th of July!

A brief message to all on this 4th of July holiday, from one of America's greatest writers...

 

1960 USA Olympic Ice Hockey Jersey

 

"We must be free not because we claim freedom, but because we practice it." ~ William Faulkner

 

Share this post

Submit to FacebookSubmit to Google PlusSubmit to TwitterSubmit to LinkedIn

Baseball. Bubble Gum. Art. That's what summer is all about, right?

Ok, so you're probably asking yourself, what does "art" have to do with baseball and bubble gum. Well, Los Angeles artist Pat Riot had a vision. A vision for an art show that featured re-faced baseball cards and a series of player portraits made from bubble gum. Yes, that's right, bubble gum. That art show is "Out Of Left Field" and it's running in Los Angeles thru this week at Known Gallery 441 N. Fairfax Ave, Los Angeles, CA 90036 310-860-6263 (MAP)

And better yet, Pat wanted to do something good for the local community, so he decided to donate a portion of the proceeds from the sale of his art to the MLB Urban Youth Foundation.

We had a chance to catch up with Pat and learn a little more about the show, his love of baseball and his inspiration for art made from bubble gum. But first, we encourage you to read Pat's "artist statement" for this show, as it truly covers all the bases...

 

Share this post

Submit to FacebookSubmit to Google PlusSubmit to TwitterSubmit to LinkedIn

The Soccer Without Limits (SWOL) experience is a soccer fan's dream trip to Miami Beach for the chance to hangout, play a little soccer volleyball and even join an exclusive VIP after-party with top soccer stars from around the world, and all for a great cause!

June 21- 23 is the inaugural SWOL Footvolley - Fight Against Racism where international, premier soccer legends will join together to raise awareness for the Fight Against Racism at this once in a lifetime event. A 2 v 2 Brazilian Footvolley tournament will take place on the beach pitting some of football’s most talented personalities against one another. And SWOL is giving one soccer fan the chance to win a trip to this amazing event.

The prize includes flights and accommodation to Miami for the duration of the event and access to everything - a Friday evening yacht party on Biscayne Bay, VIP seating at the actual tournament on Miami Beach's famous Ocean Drive and an exclusive after-party at LIV night club

The winner gets to hangout with top international footballers from around the world including:

  • Kevin-Prince Boateng - AC Milan and Ghanian National Team
  • Jerome Boateng - FC Bayern Munich and German National Team
  • DaMarcus Beasley - Puebla and American National Team
  • Nigel de Jong - AC Milan and Dutch National Team
  • Edson Braafheid - FC Twente and Dutch National Team
  • Fabian Johnson - 1899 Hoffenheim and American National Team
  • Sejad Salihovic - 1899 Hoffenheim and Bosnian National Team
  • Orlando Engelaar - PSV Eindhoven and Dutch National Team

More players to be announced soon!

All the proceeds from the campaign will go to streetfootballworld, a global charity that supports social change through the power of football all around the world. With your help, we can continue to raise awareness of racism in football and help eradicate it once and for all.


Enter at http://www.prizeo.com/prizes/soccer-without-limits/soccer-fans-dream-trip-to-miami-beach

Get involved now and support a great cause!

 

Share this post

Submit to FacebookSubmit to Google PlusSubmit to TwitterSubmit to LinkedIn

We have partnered with one of the leading online soccer communities, Soccer Without Limits (SWOL) to feature "soccer for development" programs around the world. These orgs will provide some background on how their programs got started and how soccer fans can get involved. And a big thanks goes out to the team at Kicking Across Carolina for their efforts in putting these profiles together. Game on!

We call it the world’s game. We call it the beautiful game. We wear our teams’ and countries’ colors with exuberant pride. We roar loudly at every goal and exhale with relief at every clean sheet.

Soccer is a game built on deft skills and artfully executed teamwork; fueled by deep rooted passion and commitment. But, there is another side to the game we love, where those same skills, teamwork, passion and commitment are channeled towards a greater good as well as a common goal.

Around the world, soccer has become an amazing tool for creating meaningful social change. From major European and US cities to remote parts of Africa and Central America, there are dozens of nonprofit programs, clubs and NGOs which step onto the pitch to address some of the planet’s biggest challenges. These issues include poverty, homelessness, disease prevention, literacy, environmental awareness, racial equality, disabilities and a myriad of other critical issues.

At Soccer Without Limits (SWOL), we want to shine a light on those who channel their love for the game into their work in the community. Every touch, every pass, every tackle takes on greater meaning when the goal is a win for more than the shirt on your back.

We encourage you to take a moment and learn more about these amazing organizations and how you can channel your own passion and commitment to soccer into making a difference in the world.

And that is truly a beautiful game...

 

 

 

 

Share this post

Submit to FacebookSubmit to Google PlusSubmit to TwitterSubmit to LinkedIn

Our friends at streetfootballworld have an amazing promo happening right now - one lucky fan will win a once-in-a-lifetime trip to London for the Champions League Final between Bayern Munich and Borussia Dortmund at Wembley Stadium on Saturday May 25th, INCLUDING flights and accommodation!

This incredible opportunity is being offered through Prizeo. The prize draw costs just $5 to enter and the  winner will be selected at random. All proceeds go to streetfootballworld, a global nonprofit organization that uses the power of soccer to change young people’s lives.

Enter here for your chance to win www.prizeo.com/uefa

Soccer CAN change the world. And you could be in London to see it all happen, courtesy of streetfootballworld...

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Share this post

Submit to FacebookSubmit to Google PlusSubmit to TwitterSubmit to LinkedIn

Directory Search


Reset