Sports and Social Change


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After a very busy summer with several large scale events here in the Western US, we are full speed ahead on a big idea. Very big. Something that will provide every nonprofit sports organization out there with support for fundraising, capacity building, programming, marketing and much more.

In order to make this big idea work, we need your insights on how your organization makes its mark on the Sport For Development / Nonprofit Sports community. Please take 2 minutes to fill out this quick 6 question survey: The survey results will be a huge help in getting our plans together to offer you the right tools and key partners to succeed.

And just as a reminder, throughout September I'm offering Open Office Hours, free one-on-one Marketing & PR consulting. Bring me your toughest questions about marketing, public relations, social media, events, cause campaigns, finding corporate partners, or we can simply brainstorm on current challenges or a new idea. And yes, this is completely free.

This e-mail address is being protected from spambots. You need JavaScript enabled to view it and I'll get you all of the details. An idea from an Open Office Hours call I had earlier this year with a Nonprofit Sports Org led to an instant bump in donations for them. While I can't promise results like that every time, let's dive in and see what we can come up with!


If you're involved with a Sport for Development or Nonprofit Sports Organization please click the survey link below:

Thank you!


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I've been a long time subscriber to the Daily OM newsletter and this week there was a great post worth sharing. It points out how being "for" someting rather than "against" draws tremendous power and momentum to drive change. Something we should all consider as we continue on the path of using sports as a platform FOR social change...

Always Be for Something
When you support a cause, whether your support is active or passive, you contribute to the optimism that fuels all affirmative change. Optimistic thoughts energize people, giving them hope and inspiring them to work diligently on behalf of what they believe in. Being for something creates a positive shift in the universe, which means that neither you nor those who share your vision will have any trouble believing that transformation on a grand scale is indeed possible. To be against something is typically easy, as you need only speak out in opposition to it. Standing up for something is often more challenging, because you may be introducing an idea to people that may scare them on a soul level.

Read the full post at

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For those of you in the LA area, please join me on Wed 9/16 for a great event exploring the intricacies of creating Sports and Nonprofit Partnerships. PIRATES (Print, Interactive, Radio And Television Society) has put together a great panel of experts who will speak about how Nonprofits can work with pro and college teams, athletes and sports media to develop strong partnerships that support awareness and fundraising initiatives.

PIRATES"Stepping Up The Game" - Sports Brands, Talent and Nonprofit Partnerships
Wednesday, 9.16.15 8:30am - 11:00am

"Stepping Up The Game" features leaders who will share their experiences, insights and recommendations to help nonprofits build their sports initiatives and partnerships.


  • Steve Van Wormer - Sr. Writer/Producer, Fox Sports and Activist, Pulmonary Hypertension Assoc
  • Howard Brodwin - Founder, Sports and Social Change
  • LaFern Cusack - Producer and Host, "The Experience," ESPN 710 AM Los Angeles
  • Amy Millstone - Associate Athletic Director/Strategic Communications, California State University Northridge
  • Steven Yamin - President, Conscience Entertainment Group

8:30am-9:00am: Check-in. Light breakfast, networking.
9:00am-10:30am: Moderated panel discussion and Q&A dialogue.
10:30am-11:30am: Wrap-up and networking.

National Council for Jewish Women
543 N. Fairfax Ave
Los Angeles, CA 90036

$40 PIRATES Members  
$50 Non Members

To register please visit

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Our friends at All Sports United and UCLA Anderson School of Business are producing a dynamic full day conference June 17th at UCLA titled “Sports With A Purpose” featuring well known athletes and sports personalities as well as experts in philanthropy and technology.

They've put together a GREAT line-up of panels, amazing speakers, a strong list of attendees, and a day full of networking with peers. Conference details and list of speakers can be found at

Learn, share and get connected to an amazing community of people who are united by the power of sports and philanthropy!

And check out the finalists for the All Sports United Humanitarian Award, which will be presented in LA following the workshop.

Hope to see you there!


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A big thanks to LaFern Cusack and ESPN LA 710 for having me on the radio this past weekend to talk about using sports as a platform for social good. LaFern is the long time host and producer of ESPN LA’s public affairs show "The Experience” where she dives into a wide range of topics at the intersection of sports and society, locally as well as a nationally.

Check out my full interview on the ESPN 710 website or listen via their Podcast or iTunes

And follow LaFern on Twitter @LaFernCusack

LaFern Cusack ESPN LA 710 LaFern Cusack ESPN LA 710

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