Novak Djokovic is a homegrown superstar revered by his fellow Serbians. He frequently gives back to his country, and it’s commonplace to hear him mention Serbia in post-match interviews after winning yet another tennis trophy.
With his homeland decimated by damage from floods, Djokovic dedicated his Italian Open victory to his native country. He put his money where his mouth is, proudly donating his entire tournament winnings – all $749,934 of them – to the relief efforts in Serbia.
Djokovic rallied to defeat rival Rafael Nadal in three sets to win his third Italian Open on Sunday, putting himself in prime position as the French Open begins May 25. When he drew a heart on the clay to show compassion for his country mates, it was clear he had more important matters than tennis on his mind.
The World Cup starts on 6/12 when hosts Brazil take on Croatia (12:30pm PST on ESPN). So to kick things off right here in Southern California, we're celebrating "World Cup Eve" on Wednesday June 11th with our World Cup Kickoff LAparty! We've teamed up with our good friends at Sports Studio for a fun and social event to network with sports business and entertainment industry professionals who share in the passion and excitement for the World Cup.
Several nonprofit and social enterprise soccer orgs will be on-hand to share how they use soccer as a tool for social change, including:
Also joining us will be the LACMA exhibition "Futbol: The Beautiful Game." The exhibit examines soccer and its significance in societies around the world, and includes approximately 30 artists who work in video, photography, painting and sculpture, providing "a sense of the miraculous possibilities of the sport as a universal conversation piece." This is a must-see for soccer fans in SoCal; visit LACMA before it wraps up in late July.
Food and beverages will be available for purchase and we'll have plenty of raffle prizes and give-aways throughout the night. There's a full video game arcade on-site as well as an "air soccer" table so you can show off your skills.
The upcoming film “Palo Alto” centers around a 14 year old high school girl soccer athlete, played by Emma Roberts (actual age 22), who gets romantically involved with her high school soccer coach, played by James Franco.
The trailer for this movie begins with scenes depicting the dynamics between Emma Roberts and her teammates, who are openly discussing the obvious attraction that is going on between Emma Roberts (Athlete) and James Franco (Coach). We see Emma Roberts displaying her shyness and obvious attraction for her coach as she is teased by her teammates.
The next vignette of the trailer shows a series of boys, the age of the girls, acting out of control and Robert’s frustration with their immaturity when all she wants is a loving mature boyfriend. This sets the stage for James Franco to make sexual advances toward Emma Roberts, while Emma is showing open displays of frustration with boys her own age. Roberts is left vulnerable to be sexually molested by her coach as she sits in her locker alone at school as the coach approaches her. The Coach enters with the narration overlay “I’m older and I know that there aren’t a lot of good things around.” The coach molests the 14 year old high school soccer player.
One of the biggest brands in the world, Red Bull has a knack for innovative marketing, from unique events and competitions like Flugtag and Crashed Ice, to World Record attempts and motor sports stunts. Not every brand out there can have an athlete jump from the edge of space back to earth and break the internet in the process.
And now Red Bull is putting their marketing muscle - ALL of it - behind a major campaign that culminates on May 4th with the Wings For Life World Run. This unique event will unite runners in 34 different locations around the world in a simultaneous race, all with the aim of raising awareness and funds to find cure for spinal cord injury. "There are approximately 3 million people currently living with a spinal cord injury, and each year thousands more are traumatically injured – the main cause being traffic accidents." (via Red Bull Wings For Life) In the US, races will be held in Denver, CO; Sunrise, FL; and Santa Clarita, CA (that's a 3:00am PDT start time here!).
I wanted to give a quick shout out to Coaches Across Continentswho were recently selected to receive a 6 month pro-bono consulting package to help with their Google Ad Grants program. This was a promotion we ran earlier this year with our friends at Elite SEM who offered to provide their expertise and training to a sports nonprofit program who is actively using Google Ad Grants.
To give you a little background, Coaches Across Continents is an international nonprofit org running sports programs that address key social issues through sport including health and wellness, life skills, HIV behavior change, drug abuse, female empowerment, gender equity and conflict resolution. In 2013, they were operating in 20 countries with 51 implementing community partner programs, educating over 2,100 community coaches who impacted more than 170,000 young people.
Take a quick look....
Things are just getting underway with Elite SEM's consulting and we'll be reporting throughout the year on the progress of Coaches Across Continents and their Google Ads. We hope to share some best practices and valuable lessons learned along the way that can be beneficial for any organization who participates in the Google Ad Grants program.