Posted in Sports and Social Change on March 03, 2010 by Howard
US Olympic gold medalist Lindsey Vonn was a guest on the Ellen Degeneres show this week. To celebrate Lindsey's gold medal win, Ellen gave her a customized pair of skis and poles. Lindsey then decided to do a good deed by donating them to help raise funds for the Chile and Haiti earthquake victims.
She autographed the skis and poles, and now they are up for auction on eBay.
ASSOCIATED SPORTS: Football (American), College Athletics
CAUSES SERVED: Children & Youth, Health
AGE GROUPS SERVED: Children & Youth
Special Spectators creates magical days for seriously ill children and their families at college sporting events across the United States. In partnership with athletic departments, we provide tickets to games and design days filled with exciting surprises and experiences in and around the stadium that are not accessible to most fans. Special Spectators is designed to create fun for the entire family and provide a pause from the difficulties they face battling a loved one's illness. We also coordinate visits by athletes to children's hospitals or pediatric units in order to expose them to the inspiration and reward of making a powerful contribution to the community.
Posted in Sports and Social Change on February 22, 2010 by Howard
Here's a short piece I wrote for MediaPost.com's Marketing:Sports newsletter on using Sports "Cause" Marketing to drive change in the industry...
Posted in Sports and Social Change on February 13, 2010 by Howard
Right to Play International, the sport and development organization led by former Olympic champion speedskater Johann Olav Koss, is busy with plenty of activities during the 2010 Winter Olympic Games in Vancouver this month, including the launch of World of Play, "a venue that offers the public a chance to come and play and learn about how the organization improves the lives of children living in some of the most disadvantaged areas of the world."
Right To Play also recently launched their online video channel at RightToPlayTV.com, which will feature interviews from Vancouver with participating athletes about their involvement with the organization and the results of Right To Play's programs around the world.
Learn more at http://www.RightToPlay.com and http://www.RightToPlayTV.com
From a recent post on Philanthropy News Digest...