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Patagonia's

 

Sports and Social Change and Social Enterprise Alliance Los Angeles are excited to announce an event at the Patagonia store in Santa Monica, coinciding with the premiere of "Jumbo Wild" which outlines a Canadian community's fight to keep their land clear of developers and open to native people.

Deep in the wilds of British Columbia lies a rugged valley – cherished alpine backcountry that deserves permanent protection. At the headwaters of the Columbia River, Jumbo Creek cascades out of deep snowpack, past crumbling glacial ice, wildflowers, and grizzly tracks. The Jumbo Valley has long been revered for its beauty, and to the Ktunaxa Nation, it is known as Qat’muk, home of the grizzly bear spirit. Part of an important international wildlife corridor, the Jumbo Valley is one of only two areas in North America where grizzly bears can freely roam between Canada and the U.S.

But, for nearly 25 years, local people - First Nations, conservationists, backcountry skiers and snowboarders - have fought a large-scale ski resort in Jumbo. As developers face environmental assessments, political roadblocks, and local outcry, many are asking: What more will it take to keep Jumbo wild for good?

 

Immediately following the film SEA Los Angeles will host a Q&A with representatives from Patagonia to explore the company's deep commitment to sustainable business practices, their leadership role in programs such as 1% for the Planet, and recent initiatives including their investment in social enterprise brand Bureo Skateboards through their new fund "$20 Million and Change" and the Patagonia Works program.

If you're a avid skier, snowboarder, hiker, or just love the outdoors, this is the can't miss event of the season. Jumbo Wild is an important film carrying the message that development, industry and money should never supersede environmental responsibility, preservation of animal habitats and the traditions and cultures of native people.

Join us this November 5th in Santa Monica and let's keep Jumbo Wild!

WHEN
November 05, 2015
7pm - 10pm

WHERE
Patagonia Santa Monica
1344 4th St
Santa Monica, CA 90401

 

Patagonia

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