Business leaders know about Simon Sinek. But I doubt a lot of nonprofit leaders do. And they should.
Sinek's TED Talk "Start With Why" gets to the core of what nonprofit orgs excel at in the field - why they do what they do - but have difficulty at times communicating through marketing, social media and publicity.
As you watch this clip, reflect on the "why" behind your nonprofit sports program. Because as you'll hear loud and clear in this presentation, "people don't buy what you do, they buy why you do it." Just replace "buy" with "donate to" and the message here should resonate.